Animax theme song

we were given the opportunity to make some interesting visuals for Animax, the anime channel. check it out at the feature section in our site. if you missed it, click on the work link in our site, and it's in our music videos segment. it really wasn't as easy as just making a music video k, other than the hard work. when we first got an email from Animax asking us if we were interested to work on a project, we had no idea what they had in mind. we had to produce a music video for the band Pupil, and at the same time display much of the brand promise of the channel. that's like killing 2 birds with one stone lor.

we decided that an anime featuring the band members in 4 various stereotypical anime world is to be animated. we added a little twist to the entire plot because i personally felt that it needed something to hold and tie the entire sequence. we came up with the idea that the characters in the anime world are looking at the real world and sees it as anime and think of anime world as reality. foncuse?

another challenge of this sequence was to work around with the green screen shots they have already taken much before. basically, it's like working backwards. it's like giving me 4 wheels and a steering wheel and ask me to make a car without a blueprint. now that's difficult. the other greater challenge was to work with our limited resource and still pushing its limit. we didn't have a fucking hot budget to hire 10 illustrators, 10 animators or whatever. it's just the few of us here at hue. not bad for a crazy bunch of rejects eh.

we were given this...

and we turned it into this.

i hope you enjoy watching it as much as we did making it. it was certainly a benchmark for us. now, if it's not your cup of tea, the least you can do is not tell me. the team spent weeks of sleepless nights to come out with that. these are some of the screenshots from the sequence.